Brand directions
Blockchain Loyalty Corp (BBLC) is a multi-division technology holding company: InfernoGrid, Koilink, TradeDNA by Roamee, Capistral Global Markets, Orvexa, and iSwiped. These three brand directions map a single visual system across the parent and its divisions. Review the website audit for the current division and product map.
The holding company
Institutional, editorial, and calm. Positions BBLC as a single engine behind compute and capital.
View direction →The open grid
Technical, modular, and fast. Leads with InfernoGrid's compute marketplace and scales into capital.
View direction →The access layer
Warm, human, and connected. Focuses on the relationship between builders, investors, and markets.
View direction →Market research
Competitor landscape, brand foundation, design brief, and Phase 0 overview.
View research →Website audit
Full map of BBLC divisions, corporate pages, Capistral pricing, provided assets, and launch gaps.
View audit →