Brand system

Subsidiary identity system

A shared visual language for every company in the BBLC grid.

Master brand foundation

Each subsidiary keeps the BBLC dark shell, typography, and spacing. Differentiation comes from a single division accent colour used in the hero glow, eyebrow label, and division-card top border.

Core palette

Ink
#0B0C0F
Carbon
#111318
Card
#15171D
Border
#23262E
#F4F4F5
Text
#00D084
Grid green

Division accents

Koilink - Capital
#2563EB
Orvexa - Execution
#F59E0B
Capistral - Visibility
#8B5CF6
iSwiped - Discovery
#EC4899
InfernoGrid - Compute
#F43F5E
TradeDNA - Intelligence
#14B8A6

Typography

Page template

Every division page follows the same structure so investors and partners can move between properties without relearning the interface.

  1. Hero: Division eyebrow + wordmark + one-line tagline + status badge + accent glow.
  2. Overview: Two-line description of the division's role in the grid.
  3. Current status: Bulleted product, ownership, and go-to-market facts.
  4. Key capabilities / market position: Differentiators and strategic framing.
  5. CTA: Deck download, external site link, or back to divisions.

Application examples

Capital division

Koilink

Transactional banking and custody for capital markets.

Execution division

Orvexa

Self-directed trading built for clarity and control.

Visibility division

Capistral

Investor discovery and corporate connectivity.

Discovery division

iSwiped

Card-based public-company discovery.

Compute division

InfernoGrid

GPU-sharing marketplace for AI infrastructure.

Intelligence property

TradeDNA

AI-powered investment discovery.

View the division pages