Press and outreach plan
Launch the rebrand, the Open Access Grid, and the new investor-facing website to media, investors, and partners over a 14-day window.
Objectives
- Announce the BBLC rebrand and Open Access Grid positioning.
- Drive traffic to the IR website, divisions, and investor deck.
- Signal operational maturity: Koilink beta, Orvexa live, Capistral live.
- Generate earned coverage in fintech, blockchain, and Canadian small-cap media.
- Create reusable pitch templates and a media kit for ongoing outreach.
Target audiences
Investors
Retail and institutional holders of OTC: BBLC, prospective PIPE participants, Canadian capital-markets funds.
Media
Fintech reporters, blockchain/DeFi writers, Canadian business press, OTC market newsletters, finance podcasters.
Partners
Broker-dealers, transfer agents, capital-raising platforms, AI/GPU infrastructure partners.
Key messages
- Open Access Grid: BBLC is not a single product. It is a connected system of capital, execution, visibility, discovery, compute, and intelligence.
- Operational proof: Multiple properties are live or near-live, moving the company from narrative to revenue.
- Investor-ready infrastructure: The rebrand and website reflect the governance, transparency, and design standard expected of a public company.
Press angles
Angle 1: Rebrand + IR website launch
Visual story. New identity, new website, clearer path to investor materials. Best for design/business press and social.
Angle 2: The Open Access Grid
Strategy story. How BBLC is assembling an operating system for capital markets. Best for fintech, blockchain, and VC/PE readers.
Angle 3: Division status update
Momentum story. Koilink near-live, Orvexa live, Capistral live, iSwiped in discovery, InfernoGrid building. Best for OTC newsletters and small-cap finance media.
Channel plan
| Channel | Tactic | Owner |
|---|---|---|
| Owned: Website | Publish rebrand, brand kit, newsroom, division pages. | Julian |
| Owned: X | Thread on launch day; quote cards for each angle. | Augie / Leo |
| Owned: LinkedIn | Company post + founder/executive personal posts. | Brandon / Augie |
| Owned: Telegram | Investor channel announcement with links. | Augie |
| Earned: Tier 1 media | Personalised pitches to 10-15 verified fintech/blockchain reporters. | Brandon / Augie |
| Earned: Tier 2 media | Press release syndication to Canadian business and OTC outlets. | Augie |
| Paid: Newswire | Accesswire or NewMediaWire distribution with multimedia. | Augie |
| Paid: Sponsored | Targeted LinkedIn/X amplification to investor audiences. | Augie |
Note: populate the media list from verified contacts. Do not use scraped or unverified emails.
Outreach templates
Media pitch email
Subject: BBLC rebrand launches "Open Access Grid" for capital markets Hi [name], Blockchain Loyalty Corp. (OTC: BBLC) is relaunching its corporate identity and investor website around a new idea: the Open Access Grid. Instead of marketing a single product, BBLC is operating six connected platforms covering capital, execution, visibility, discovery, compute, and intelligence. Koilink is in beta, Orvexa and Capistral are live, and the full system is now documented at [URL]. I can share the press release, brand kit, and a brief from the team. Would you be open to a 10-minute call or a written Q&A? Thanks, [Name]
LinkedIn launch post
BBLC is relaunching as the Open Access Grid. One parent. Six operating properties. A single investor-ready standard. - Koilink: capital and custody - Orvexa: execution - Capistral: visibility - iSwiped: discovery - InfernoGrid: compute - TradeDNA: intelligence Live website, brand kit, and division breakdowns are live at [URL]. #OTC #fintech #capitalmarkets #BBLC
X / thread opener
BBLC just relaunched its brand around a clear idea: the Open Access Grid. A thread on why this matters for OTC investors and the six properties behind it. [URL]
14-day timeline
| Day | Action | Owner |
|---|---|---|
| -3 | Final compliance and legal review of all copy and claims. | Brandon / counsel |
| -2 | Publish brand kit, press page, and media assets. Load media list. | Julian / Augie |
| 0 | Deploy website and publish press release on newsroom. | Julian |
| 1 | X thread, LinkedIn post, Telegram investor announcement. | Augie / Leo |
| 2-3 | Tier 1 media pitches (10-15 personalised emails). | Brandon / Augie |
| 5 | Follow-up #1 to non-responders. | Augie |
| 7 | Publish angle #2 blog or executive byline. | Leo / Augie |
| 10 | Follow-up #2 and newswire distribution. | Augie |
| 14 | Metrics review: traffic, coverage, inbound. | Julian / Augie |
Materials checklist
- Done Rebrand press release (angle 1)
- Done Brand identity media kit
- Done Division pages and visual system
- Done Social copy kit
- Pending Exec bios and approved headshots
- Pending Verified media list with personal contacts
- Pending Newswire account and distribution selection
- Pending UTM-tagged links and tracking dashboard
Tracking
- Tag all outbound links with
?utm_source=[channel]&utm_medium=[tactic]&utm_campaign=bblc-rebrand-2026. - Log every pitch, response, and coverage mention in the CRM.
- Track newsroom page views, deck downloads, and investor contact form submissions weekly.
Compliance note
All forward-looking statements must carry the standard safe-harbour language. Avoid specific revenue or share-price projections unless backed by audited filings. Route any media Q&A that touches material events, financings, or regulatory matters through counsel before publication.
Social outreach plan
For the LinkedIn and social-only execution plan, see the dedicated social outreach page.