Objectives and KPIs
Social is not a broadcast channel. It is a repeatable system for earning attention, starting conversations, and moving qualified readers to the investor website and deck.
Primary KPIs: profile visits, website clicks, deck downloads, LinkedIn connection requests accepted, inbound messages, and coverage mentions. Secondary KPIs: follower growth, engagement rate, and share of voice on OTC small-cap keywords.
Audience and targeting
Investors
OTC retail investors, Canadian small-cap funds, PIPE participants, family offices interested in fintech and blockchain infrastructure.
Operators
Founders raising capital, CFOs at public issuers, compliance officers, broker-dealer executives.
Media and analysts
Fintech reporters, capital-markets newsletter writers, independent analysts covering OTC and DeFi.
LinkedIn targeting filters
Use Sales Navigator or free search with these filters: location (United States, Canada, UK), industry (financial services, investment management, capital markets, fintech, blockchain), seniority (VP+, director, partner, founder, C-suite), job titles containing investor relations, capital markets, private equity, venture capital, equity research, and fintech.
Content pillars
Rotate across four pillars so the feed stays varied while reinforcing the same strategic message.
Open Access Grid explainers
Short posts and carousels that map how capital, execution, visibility, discovery, compute, and intelligence fit together.
Division proof points
Status updates, screenshots, and testimonials for Koilink, Orvexa, Capistral, iSwiped, InfernoGrid, and TradeDNA.
Investor education
OTC market basics, compliance transparency, what public investors should look for in a multi-division holding company.
Behind the build
Executive commentary, team updates, brand-system reveals, and milestone celebrations that humanise the company.
Platform playbook
| Platform | Format | Cadence | Owner |
|---|---|---|---|
| LinkedIn company | Single posts, carousels, document posts, short videos | 5x/week | Augie |
| LinkedIn personal | Founder and executive commentary, story posts, reposts with insight | 3x/week each | Brandon, Leo, Augie |
| X | Threads, single tweets, quote cards, reposts with commentary | 1 thread + 3 tweets/week | Leo / Augie |
| Telegram | Investor announcements, link drops, milestone alerts | 3x/week | Augie |
| YouTube / shorts | 60-second division explainers and executive updates | 1-2x/week (phase 2) | Leo |
LinkedIn outreach sequence
Use personalised connection requests, not pitches. Each step adds value before asking for anything.
Step 1: Connection request
Hi [first name], I noticed your work in [capital markets / fintech / OTC]. BBLC is building an Open Access Grid for capital and execution and I thought your perspective would be valuable. Would welcome the connection.
Step 2: Value message (after accept, 1-2 days)
Thanks for connecting, [first name]. We just relaunched BBLC's investor site around the Open Access Grid: a connected system of capital, execution, visibility, discovery, compute, and intelligence. If you ever cover multi-division public companies or fintech infrastructure, the deck may be useful: [URL with UTM]
Step 3: Soft ask (4-7 days later, if engaged)
Hi [first name], quick question. When you evaluate a public holding company, do you prefer to see division-level detail up front, or start with the consolidated story? We are finalising our investor materials and your take would help us tighten the message.
Sample posts
LinkedIn post: Open Access Grid launch
Most public companies sell one story. BBLC is building an Open Access Grid. One parent. Six operating properties. One investor-ready standard. - Koilink: capital and custody - Orvexa: execution - Capistral: visibility - iSwiped: discovery - InfernoGrid: compute - TradeDNA: intelligence Each division solves a different part of the capital markets loop. Together they create a system that is harder to copy than any single product. The new investor site, brand kit, and deck are live. If you invest in or advise OTC small-cap companies, I would appreciate your honest read. [URL] #OTC #fintech #capitalmarkets #infrastructure #BBLC
X thread opener
BBLC just relaunched its brand around a clear idea: the Open Access Grid. A thread on why a multi-division structure matters for OTC investors and the six properties behind it. [URL]
LinkedIn document post: division one-pager carousel
Slide 1: The BBLC Open Access Grid Slide 2: Capital - Koilink Slide 3: Execution - Orvexa Slide 4: Visibility - Capistral Slide 5: Discovery - iSwiped Slide 6: Compute - InfernoGrid Slide 7: Intelligence - TradeDNA Slide 8: How the grid compounds value Slide 9: Investor materials and contact Caption: Most companies force you to guess how the pieces fit. Here is the BBLC grid, end to end. Deck link in comments.
Hashtags and mentions
Primary hashtags: #OTC #fintech #capitalmarkets #blockchain #investorrelations #smallcap #publicmarkets #BBLC
Rotational hashtags: #defi #tradfi #GPU #AIinfrastructure #investortechnology #startups #funding #PIPE
Mention sparingly: verified reporters, partner companies, and division accounts only after content is approved. Do not tag competitors or spam threads.
30-day content calendar
| Week | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|
| 1 | Launch post: rebrand + Open Access Grid | Carousel: six divisions | Executive personal post: why the rebrand now | Investor education: how to read a multi-division holding company | Telegram update + link round-up |
| 2 | Division spotlight: Orvexa live | X thread: operational proof points | LinkedIn poll: what do investors value most in an IR site? | Behind the build: Capistral team update | Newsroom repost with insight |
| 3 | Division spotlight: Koilink beta | Carousel: Open Access Grid deep dive | Personal post: lessons from rebranding a public company | Investor education: OTC safe-harbour and disclosures | Telegram milestone alert |
| 4 | Month-one metrics recap | X thread: month one learnings | Partner or media mention amplification | Division spotlight: InfernoGrid compute vision | Month-end newsletter + social link |
Posts should go out between 8:00-9:30 AM ET on LinkedIn and 10:00-11:00 AM ET on X for maximum capital-markets audience reach. Adjust based on first-week analytics.
Outreach tooling and tracking
Sales Navigator for lead lists, native analytics for post performance, manual DMs to avoid automation risk.
X
Native analytics, bookmark lists for target accounts, scheduled posts via Typefully or manual publishing.
UTM tagging
Every link uses utm_source, utm_medium, utm_campaign, and utm_content by post type. Review weekly in Cloudflare Web Analytics or Plausible.
CRM log
Log every connection, response, meeting, and coverage mention. Tag source as LinkedIn, X, Telegram, or direct.
Compliance and brand guardrails
- All forward-looking statements include safe-harbour language or link to the full disclaimer.
- No specific share-price targets, revenue guarantees, or unfiled material claims.
- Never respond to material questions in DMs; redirect to IR@bblc.us or the contact form.
- Every post is reviewed by Brandon or counsel before publishing during the first 30 days.
- Do not use bot automation for connection requests, likes, or comments.