Identity

Logo, colour, and type

The master brand assets and how to use them correctly.

Logo lockups

Use the full lockup for investor, press, and partner materials. Use the icon-only mark for favicons, app icons, and small social avatars. Use the wordmark when horizontal space is tight and the icon is already present nearby.

BBLC full lockup

Full lockup

BBLC icon

Icon mark

BBLC wordmark

Wordmark

Clearspace

Keep the logo isolated. The minimum clearspace is equal to the height of the B in the wordmark on all sides.

BBLC logo with clearspace

Core palette

Ink
#0B0C0F
Carbon
#111318
Card
#15171D
Border
#23262E
Text
#F4F4F5
Muted
#A1A6B0
Grid green
#00D084
Coral
#FF4B26

Usage ratio: 80% Ink/Carbon, 15% Card/Border, 5% Grid green or Coral for calls-to-action and warnings.

Typography

Technor LightDisplay / headlines
Inter Regular / body copyBody / paragraphs
JetBrains MonoLabels / status / data

Do's and don'ts

Do

  • Use the full lockup on dark backgrounds.
  • Maintain clearspace around the logo.
  • Use Grid green for primary CTAs only.
  • Keep body text in Inter for readability.

Don't

  • Stretch, rotate, or recolour the logo.
  • Place the logo on a busy photograph.
  • Use more than one division accent per page.
  • Use light-on-light colour combinations.
Divisions →